Collecting
In our digital age, we are bombarded with adverts. From subtle influencer ‘ads’ with hashtags on social media to the invisible algorithms that target marketing based on what we look at online, brands can advertise to us directly using irresistible images and ‘click-to-buy’ temptation. In a world where eagerly awaited and unashamedly emotive Christmas TV adverts are presented to us as if they were feature films, the lines between brainwashing and beauty are confusingly blurred.
Adverts have the power to move us to tears, while all the time compelling us to spend, spend, spend. ‘It’s hard to imagine a simpler time, but before the internet, magazines or TV, the main way to advertise any goods – be it an airline, a piece of soap, a play, or an alcoholic beverage – was the poster,’ says Richard Barclay,
