Defined as those born in the late 1990s and early 2000s, the Gen Z audience have been defined as money-driven, ambitious, pragmatic but most importantly, digital natives.
With Millennials considered as ‘Digital Pioneers’, Gen Z were born into the peak of technological innovation, preferring the use of social media and digital platforms over traditional media such as television, radio, and print.
Unlike other generations, as digital natives, Gen Z are highly connected and therefore accessible, which has created new opportunities for the marketing industry to tap into.
According to Gen Z industry experts, this generation has a few specific traits the marketers trying to reach them should consider.
Sam Stuchbury, Executive Creative Director of creative agency Motion Sickness, says Gen Z “have quite a high and sensitive bullsh*t radar” but a “low tolerance to advertising or selling. [So]
