What happens to you when you hear the jingle of your favourite fast-food restaurant? What about when you hear the tune that plays when you boot up your favourite streaming platform? And what about those songs that remind you of a particular person or moment in your life, no matter how many times you hear them?
Sound has an almost unparalleled ability to evoke emotions and unearth deep-seated memories and associations, making it a powerful tool in the world of sales.
The inaugural ‘jingle’ ever broadcast is often credited to General Mills, whose infectious tune promoting “Wheaties – the finest breakfast food in the land” made its debut in the US on Christmas Eve way back in 1926.
Fast forward nearly a century, to an era where radio and podcasts are becoming increasingly popular, the realm of audio marketing and the
