‘I’m not exactly sure how it began, but I know it’s time to shop,” Tu Bo, a 37-year-old research fellow at the University of Nebraska Medical Center, told Beijing Review. He was contemplating the magnetic pull of Black Friday, the shopping phenomenon that grips the U.S. each year. On November 24, like countless others, Tu found himself irresistibly drawn into the online shopping frenzy, spending around $400 without setting foot outside his home. “It’s more than just the lure of discounts,” Tu confided. “It’s the appeal of avoiding the bustling mall crowds that really drives me to embrace online shopping.”
Tu’s experience is a microcosm of a much larger phenomenon. As reported by Adobe Analytics, a Web analytics
