The Atlantic

Harness the Power of Suggestion for Your Happiness

The placebo effect can’t cure disease, but it really can work for you.
Source: Illustration by Jan Buchczik

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I remember once, at summer camp in the 1970s, 3,000 miles from home, I came down with a nasty case of strep throat. Before I could call my parents or go to the nurse, the coolest kid in camp took me aside. “You know it’s all in your head, right?” he said. “Just decide you don’t have a sore throat, and you won’t.” He was very cool, so it made sense to my early-adolescent brain to take his medical advice. Two days of extreme willpower later, I had a fever of 103 and couldn’t swallow.

“The problem is that you are mentally weak,” Cool Kid explained. Defeated, I went to the nurse, who took me to the doctor, who gave me penicillin, which relieved my symptoms within 24 hours. Cool Kid

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