The Independent

Why do they give? Donors speak about what moves them and how they plan end-of-year donations

Source: Copyright 2023 The Associated Press. All rights reserved.

What motivates people to donate to charities or causes they care about is often deeply personal. Donors name relatives or friends who have survived or died from illnesses. They recount tearful conversations with their children. They point to their aspirations for how their communities and the larger world could be improved.

In advance of GivingTuesday, The Associated Press interviewed people from across the country with a variety of life experiences about why they give, which organizations they choose to support and how they plan their giving throughout the year.

While not all will participate in GivingTuesday, which started in 2012 as a hashtag, the date has become a central part of nonprofit fundraising and a kind of last chance to meet their budget goals for the following year.

These interviews have been edited

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