Roll your eyes, but Black Friday's still got it. So here's what to look for
Americans say Black Friday is overhyped, but nearly 1 in 5 still plan to do most of their shopping then. This holiday season is expected to break shopping records.
Is Black Friday dead? Despite this annual speculation, the Friday that historically marks the start of the holiday shopping season remains, in fact, the busiest day for U.S. stores.
Yes, most U.S. shoppers tend to say Black Friday is overhyped. But nearly 1 in 5 Americans still plan to do "most of their shopping" on Black Friday, by the accounting and consulting firm PwC.
