New Braunfels Smokehouse began as quite the opposite of what it is today; when the building opened in 1943, it was an icehouse, where farmers stored their meat in lockers. Some locals decided to repurpose a structure out back into a smokehouse. When it became popular, the icehouse owners took note, and in 1945, they started smoking and selling their own products. Conveniently situated on a busy state highway, New Braunfels beckoned travelers, and soon, those visitors wanted their smoked meats shipped directly to them. “Getting food
