One of the biggest imprints Steve Jobs and Jony Ive left on Apple’s design process is a certain kind of product idealism. At its best, Apple is striving to take ridiculously complex products, fusions of cutting-edge computer hardware design and eye-wateringly enormous software code bases, and make them simple.
It’s a philosophy that has led Apple to build wildly successful products its customers love. And there’s one new iPhone 15 feature that perfectly illustrates why Apple’s idealism can take it to very interesting places.
KEEP IT SIMPLE
When Apple , the goal
