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    APPLE CORE

    Nov 14, 2023 5 minutes

    HOT TOPIC!

    Apple unveils M3 Macs

    MacBook Pro and iMac get ‘scary fast’ upgrades

    Apple has unveiled incredible new versions of its MacBook Pro and iMac computers – powered by a new generation of Apple silicon chips: the M3, the M3 Pro and M3 Max.

    At a suitably spooky-looking Apple Park and arranged for the night before Halloween, Apple used its Scary Fast special event to first unveil its latest line of Apple silicon M3 chips (the first time it’s introduced an entirely new family of chips in one go), before moving on to the 14-inch and 16-inch MacBook Pro. This was followed by the launch of the new M3-powered iMac. The whole thing took just 30 minutes.

    While the arrival of new M3-powered Macs had long been anticipated, the timing wasn’t – with most Apple watchers convinced that new Macs wouldn’t arrive until early 2024. But a

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