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    Bill Plaschke: To give UCLA football any shot at relevancy in the Big Ten, Chip Kelly must go

    When the celebrated Chip Kelly was hired as the UCLA coach, school officials bragged that the forlorn football program had finally gotten it right. "I firmly believe that his passion for the game and his innovative approach to coaching student-athletes make him the perfect fit for our program," said then-athletic director Dan Guerrero. " 'Champions Made Here' is more than just a mantra at ...
    by Bill Plaschke, Los Angeles Times Nov 14, 2023 4 minutes
    UCLA head coach Chip Kelly reacts to the failure of his Bruins to score against Arizona State from the 1- yard line at the Rose Bowl in Pasadena, California, on Saturday, Nov. 11, 2023.

    When the celebrated Chip Kelly was hired as the UCLA coach, school officials bragged that the forlorn football program had finally gotten it right.

    "I firmly believe that his passion for the game and his innovative approach to coaching student-athletes make him the perfect fit for our program," said then-athletic director Dan Guerrero.

    " 'Champions Made Here' is more than just a mantra at UCLA, and I'm confident that Chip will lead UCLA football back to competing for championships."

    Six years later, it is obvious that UCLA football has once again gotten it all wrong.

    There is no passion. There is no innovation. There is no fit.

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