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    Bill Plaschke: UCLA goes all in on Chip Kelly, and it's a gamble

    by Bill Plaschke, Los Angeles Times Nov 26, 2017 3 minutes

    LOS ANGELES_The Gutty Little Bruins, a lovable yet frustrating moniker that lived with the UCLA football team for 52 seasons, died a spectacular death Saturday.

    It was crushed with the hiring of Chip Kelly.

    A nickname that was attached to the Bruins after their 1966 Rose Bowl victory over Michigan State was demolished with the acquisition of a football coach who instantly changes the marquee.

    UCLA football is now the Glitzy Big Bruins, with both wonderfully giant expectations and frighteningly big risks.

    Kelly is arguably the most celebrated coaching hire in the school's history.

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