One of the biggest imprints Steve Jobs and Jony Ive left on Apple’s design process is a certain kind of product idealism. At its best, Apple is striving to take ridiculously complex products, fusions of cutting-edge computer hardware design and huge software code bases, and make them simple.
It’s a philosophy that’s led Apple to build wildly successful products that its customers love. And there’s one new iPhone 15 feature that perfectly illustrates why Apple’s idealism can take it to very interesting places.
KEEP IT SIMPLE
When Apple introduced Portrait Mode to the iPhoneon expensive cameras with long lenses – and that meant analysing the photo and adding an artificial blur to the background.
