ruit South Africa, an umbrella body of fruit industries, celebrated a 10-year anniversary on 31 October 2023. Although as an entity it was only registered a decade ago, the concept of an umbrella body was actually born in 2002 when fruit farmers and exporters realised the need to coordinate efforts to promote a united South African fruit brand in international markets. They also understood the power of collective bargaining in engaging and influencing government's policies
Happy anniversary, Fruit South Africa!
Nov 10, 2023
3 minutes
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