What Taylor Swift Knows
Swift’s concert film suggests that she understands the power of the group experience.
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One week ago, Taylor Swift’s concert film, The Eras Tour, opened in theaters across the country. Within days, it had become the most successful concert film of all time, grossing more than $90 million in North America on its first weekend. I spoke with my colleague , who covers culture for , about what the success of the movie says about the future of movie theaters, and what made right now such a good time for Swift to release it.
