Shavawn Jacobsen never had marketing on her radar as a career after high school but knew she wanted to delve into a creative career that could influence how people perceived things.
After exploring various areas of study, Shavawn found herself working in an administration role in an accounting firm, ending up in marketing when a marketing manager at the company took her under his wing.
“The dynamic nature of marketing really sparked my interest. It was constantly evolving with innovative technology and changing consumer expectations and behaviours,” she says.
“This ever-changing
