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Kathlynn’s first exposure to marketing began during her Year 11 business studies class, where she had to create a small business and deliver the marketing plan. Following high school, she was eager to learn more about the discipline and decided to enroll in a commerce degree at the University of Auckland.
“As part of my degree, I chose to triplemajor in marketing, business analytics, and innovation and entrepreneurship.
“I was fascinated by the intersection of these subjects and the tangible business value it delivers, such as combining insights with creativity