The Atlantic

Taylor Swift Did What Hollywood Studios Could Not

Her record-breaking concert film brought viewers to the theater in droves during a tricky season for cinema.
Source: John Shearer / Getty

In the face of dual strikes over the summer from writers’ and actors’ unions, many Hollywood studios retreated rather than negotiating for a quick resolution, delaying some of their biggest fall blockbusters. Movies such as Kraven the Hunter, Dune: Part Two, a Ghostbusters sequel, and others were booted from 2023. That left gaping holes in the calendar, prompting serious fears of another setback for theaters after they’d just begun to bounce back from the pandemic. Then came Taylor Swift.

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