The mechanics of golf are extraordinary. One has to hit a very small ball, with a very long stick, to a very small hole, very far away. Physically, it doesn’t make much sense; yet, here we are—“here” being Crans-Montana, home to the Omega Masters tournament.
The watch brand has been the event’s title sponsor since 2001, and the tournament itself, originally called the Swiss Open when it first started in 1923, has taken place at the 1,500m-high Crans-Sur-Sierre Golf Club since 1939—which makes it the oldest golf tournament in Europe to be