The views expressed in our weekly opinion piece do not necessarily reflect those of Farmer's Weekly.
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“When we do business, we do it with people. Understanding people and knowing how to influence them is a valuable skill, especially if you want to sell something.
We are not talking about ‘twisting someone's arm' but rather generating sales by appealing to the needs and demands of customers. For instance, the hospitality and food business is looking for repeat sales. These companies will want your offering if you supply them with a product or experience that makes people come back
