Beijing Review

Fewer Wrappers

Along with the approach of Mid-Autumn Festival comes a mindfulness about excessive packaging for mooncakes, the food traditionally consumed during the festival. The pastry is usually sold with multiple layers of wrappers, and packed in exquisitely crafted boxes.

Mooncake makers have racked their brains over the years to create elaborate packaging to raise the price of their products. Decorative packaging has a particularly strong bearing on the perceived value of mooncakes as they are frequently given as gifts during the festival. But as the national standards on the packaging of food and cosmetics became fully effective on September 1 to reign in

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