This article is a follow-up on “Economic Sustainability in a Time of Impact and Regulation”. In the previous article, I argued that there were three overall principles within the economic sustainability logic:
1 The world is not rich enough to rely only on government and regulation to lead the world to net zero.
2 Heavy regulatory measures can create ineffective solutions and an artificial market environment.
3 The most efficient way to net zero is Identifying and scaling the technologies and companies that will drive the green transformation, not because it is green or subsidised, but because it is better, cheaper, simpler to adopt and more available (BCSA).
Having created the foundation for the battleground and presented the mission towards net zero in my previous article, I will now redirect the focus and showcase how visionary economic sustainability experts or warriors, equipped with the right competencies and toolbox, are able to drive and harness the power of free market hyper-growth and rapid technology transformation.
By now, it is well documented that the world will not reach net zero through government regulation or green impact funding alone1.
Neither will we become CO2-neutral by going paperless, by not eating meat, or by committing capital to various early-stage ESG funds. The impact is simply not high enough, relative to the capital deployed. We can also factor in that, over the next
