It's often said that we live in a radically uncertain world that makes it difficult to foresee future directions of business development. In this kind of VUCA world, corporations operate in an uncertain, volatile, and fast-changing environment, where strategic management is challenging.
The VUCA concept has gained much attention and popularity as a way of describing the general vagueness of the business operating environment. It has become an umbrella term that captures the volatility, uncertainty, complexity, and ambiguity of our ever-changing and hard-to-predict world.
The VUCA acronym dates from the late 1980s when it was coined by the US military to describe the instability of the post-Cold-War world. The term later spread to the business world, where the concept was adopted to refer to the uncertainty of the operational environment. It became a catchphrase and metaphor for the ever-increasing difficulty of managing businesses in strategically uncertain environments.
The world today differs in many respects from the 1980s, when the VUCA concept was originally created. In the 2020s, there's not much point or news value in saying that, from a
