AS WE went to press, JLR’s interim CEO Adrian Mardell had been confirmed as permanent in the role, replacing Thierry Bolloré.
A finance man and previously the company’s CFO, Mardell is said to have been involved in Bolloré’s controversial Reimagine strategy but interviews given since his appointment suggest that he enjoys popularity among the workforce aided by being very much a Jaguar man after nearly 33 years with the company.
Since taking the helm, Mardell points out that new supply contracts have eased the production bottleneck imposed by the semi-conductor shortage, while the break-even point has been inched down to 300,000 vehicles which has allowed JLR to return to the black.
Mardell has also provided clearer details on the future for Jaguar and its new Jaguar Electrified Architecture (JEA) platform. The new electrified range is set to span three different models, the first being the fourdoor GT which was teased recently and which
