Fun-infused Whiskey
Flavored whiskey is nothing new, from fruit-infused moonshine to Fireball’s cinnamon spice. But the latest wave hits differently, channeling specific sense-memory treats—and in some cases, generating big bucks.
Looking back a decade or more, flavored whiskeys tended to leverage flavors already found in whiskey (vanilla, caramel, cinnamon) or that complemented whiskey (honey, apple, cherry). While that hasn’t gone away, explains Adam Rogers, research director for IWSR Drinks Market Analysis, “coming out of the pandemic, newer
