How can we convince brands ageing isn’t a bad thing?
The days of mid-life women feeling invisible are numbered. Now enjoying being wealthier, healthier and more active than in generations past, smart brands are starting to vie for our attention.
“We’re making a lot of purchasing decisions because we are buying for ourselves, our kids and our parents,” explains Kate Christie, time management expert and author of. “On top of that we are healthy, active, we’ve got energy … time and freedom.
