The generation that grew up on a diet of hypersexualised pop stars has a new icon for aspirational fodder — that of the Goopy Gwyneth variety. Over the past decade, millennials have been told to stop worrying about being sexually desirable and instead aspire to reach the lofty heights of “fitspo”. We’ve ditched the denim hotpants and replaced them with hemp-fuelled green smoothies, embodying a lifestyle characterised by cruelty-free skincare, organic produce and a work-life balance that surely only exists for those who don’t actually have to make a living. All the while, our wellness-filled lives need to be aesthetically snapped and shared on our social media platforms, #wellbeingwarrior.
Globally the wellness industry is worth over $4 trillion. Key figures in the wellness army, and those aspiring to make it past the industry gatekeepers into fitspo fame, encourage followers to join them in a quest
