With regard to demographics Veya, what agegroups are we referring to whose body image and appearance is being most effected by social media?
It’s not necessarily social media use in general that affects people’s body image but rather the regular viewing, following, liking, and posting of appearance-related content on social media. Based on data reported in peer-reviewed research, young girls and women, typically between the ages of 15-30 are most likely to be affected when engaging with appearancefocused content regularly. Examples of such content includes, beauty, fashion, celebrities, fitspiration (inspirational health images), get dressed with me – and is usually posted by girls and young women who comply with societal beauty ideals (facial symmetry, small nose, full lips, lean and toned bodies). So it’s easy to see how young girls and women might feel insecure about their own body image when comparing themselves with these images.
Your most recent research was specifically about the
