Los Angeles Times

Bob Barker, ‘The Price Is Right’ host and animal right activist, dies at 99

In this undated file photo, Bob Barker, longtime host of "The Price Is Right," poses with the famous "Barker's Beauties" while celebrating the 30th anniversary of the show.

LOS ANGELES — Bob Barker, the TV game-show legend who hosted “The Price Is Right” for more than three decades and became one of the country’s most prominent animal rights activists, has died. He was 99.

Barker died at home of natural causes, according to publicist Roger Neal, who confirmed the death on behalf of Nancy Burnet, Barker’s longtime friend and overseer of Barker’s care.

In a television career that spanned more than half a century and made him a welcome presence in millions of living rooms, the good-humored Barker came to national fame in 1956 when he took over as host of NBC’s daytime show “Truth or Consequences,” a job that lasted 18 years.

In 1972, Barker also began hosting what was then called “The New Price Is Right” on CBS, a rebranding of the original version, which ran from 1956 to 1965 and was hosted by Bill Cullen.

The Barker-hosted “Price Is Right,” in which contestants from the studio audience were invited to “come on down!” to try to guess the retail prices of furniture, cars, appliances and other prizes via various games, became the longest-running game show

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