Inc.

How I Transformed the Music Industry With a Song and an Ad

SONGFINCH

CEO: John Williamson

Category: Consumer Products & Services

Three-year revenue growth: 23,991%

No. 11

Over his nearly 25 years in the music industry—as an audio engineer, a manager, and once even a rapper—John Williamson, 43, has gained a bird’s-eye view of emerging trends. In 2016, after having exited his music licensing business, he came up with a new idea: a marketplace where anyone could commission a song for any occasion. His foresight was sharp, though

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