Target says backlash against LGBTQ+ Pride merchandise hurt sales
Conservative hostility over Target's Pride merchandise took a material hit to the company's sales, indicating a broader trend in backlash against companies for supporting the LGBTQ+ community.
Brands and retailers are paying a big price for being caught in the crosshairs of America's culture wars.
Target reported Wednesday that the backlash over its LGBTQ+ merchandise before and during Pride month in in U.S. sales and profits due to similar reaction to a marketing campaign.
