College Football’s Power Brokers Are Destroying It
What colleges’ relentless drive for more television revenue is doing to the sport
The kickoff to the college-football season is a few weeks away, but fans are already seeing 2023’s biggest showdown—one that pits the long-term interests of schools and conferences against their own insatiable greed.
When a major football power switches from one conference to another—disrupting existing rivalries in favor of new opponents less familiar to fans—it’s always controversial. But numerous recent conference changes have disrupted the landscape to an unusual degree. Amid widespread complaints that college players’ newfound ability to profit from endorsement deals is harming a supposedly amateur sport, what’s really chewing college football to
