Living Etc

consume consciously

The world we live in, for better or worse, is steeped in consumer culture. And there’s possibly one example that most defines the 21st century relationship to what we have in our homes – conspicuous consumption. This is the idea that people buy things for the very purpose of showcasing it to others – whether it’s a label, a price tag or just a relevance to what’s new and interesting.

However, talk to any interior designer and you’ll find that’s a mile away from their goals. Interior designers are actually pretty shy about talking in terms of trends – preferring instead to speak of ‘timelessness’ and creating interiors that will endure. Regardless of this intent, it’s down to the end user as to

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