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  • The Atlantic

    What in the World Is Happening on TikTok Live?

    The app’s livestreaming section has turned into a huge business as users pay for quick hits of cheap, personalized (and frequently bizarre) entertainment.
    by Caroline Mimbs Nyce Aug 03, 2023 5 minutes
    Source: Illustration by The Atlantic. Source: Getty.

    It’s August, but Santa Claus is hard at work. No, he’s not busy checking his lists or helping the elves make presents for all the good little children around the world. He’s livestreaming on TikTok, where he has 1.3 million followers.

    And this year, Santa’s the one with the wish list. He’s hoping that the people watching his livestream will send him digital gifts using TikTok Coins, a currency that allows users to effectively beam cash to their favorite creators by purchasing playful digital icons: stars, owls, school buses, roses. As Christmas carols play in the background and the tips roll in, Santa thanks the senders with a jolly belly laugh. He never seems to talk about Rudolph or Mrs. Claus or the North Pole. In fact, he doesn’t really talk about

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