‘I began donating flowers to Age Concern’
After discovering the joy of flowers three years ago, serial entrepreneur Nicola Bird, 51, founded The Floral Project. This encourages people to grow their own flowers and donate bouquets to charities, through a monthly flower seed subscription box. Nicola lives in Chobham, Surrey, with her husband, Matt, 52, and their three teenage children.
THE IDEA
In February 2020, I asked my husband for a flower subscription for my birthday. But after discovering how environmentally damaging imported cut flowers can be, I decided to learn how to grow my own instead. I