We were deeply sorry to hear at the end of last year that Coventry’s classic riding kit specialist Bikers Paradise was going to close.
Known for making and retailing great traditional biking gear styles, Bikers Paradise has been trading since 1971. Founder Malc died very suddenly and unexpectedly in April 2021 and that, combined with rising costs, caused to company to announce its closure.
But we are delighted to report that it has been saved.
Pez, from the company, told us: “Bikers Paradise was weeks away from closure at the start of this year. Enter Will – a lifelong, passionate biker who was stunned to learn of BP’s imminent closure. He knew he couldn’t let this happen so, after much soul-searching and advice