Business Today

QA ‘COMPETITION HELPS BOTH CUSTOMERS AND MANUFACTURERS’

TARUN MEHTA is a patient man. He and his IIT Madras mate and Co-founder Swapnil Jain developed their vehicle for five years till they were satisfied enough to put it on the road. Plus, they were clear that their focus was the premium end of the market. That explains why electric scooter maker Ather Energy has emerged as strong competition to legacy brands. Next on the list, says 33-year-old Mehta, is manufacturing lithium-ion cells. In an exclusive interview with Business Today’s Rachna Dhanrajani, Mehta, also the CEO of Ather Energy—that had a valuation of $739 million as of October 14, 2022, as per research firm Tracxn—talks about competition, how the company is pushing self-reliance in the country and the way forward. Edited excerpts:

There is

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