‘We are firmly in the value-for-money segment’
Bike India (BI): How and when did you decide to get into the electric vehicle segment?
(): It has been more than a decade and we feel that we have come in a little too soon. But that has its merits because the learning curve is very long and it has also taken us a few years to get a knack of things and now we are firm-footed. That is the advantage of an early start. For the last 12 years, we are in the market. Before
