Los Angeles Times

Helene Elliott: Pro tennis is back in L.A. with fast-paced format, new rules and rowdy fans

Taylor Fritz celebrates after winning his second-round match against Hungary's Marton Fucsovics during the BMW Open by American Express at MTTC IPHITOS on April 20, 2023, in Munich, Germany.

LOS ANGELES — Professional tennis is taking an abrupt turn this week, careening from the stately strawberries and cream and reverential hush of Wimbledon to a relatively new event that will encourage fans to make noise, feature mid-match interviews and be contested by a field that includes "The Hot Shot," "Big Foe" and "Bublik Enemy."

The Ultimate Tennis Showdown is coming to Dignity Health Sports Park in Carson for three days starting Friday. With matches divided into four eight-minute quarters, loose conduct rules and interaction between players and fans, the series aims to engage audiences that are accustomed to consuming entertainment in quick, action-packed bites.

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