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The artists shaking up the industry at the Latin Alternative Music Conference

The Latin Alternative Music Conference just wrapped its 24th edition. Colombian hip-hop duo Dawer x Damper and Argentinian rock band Usted Señalemelo received this year's Discovery Awards.
Damper, half of the Colombian duo Dawer x Damper, says their upbringing in the Aguablanca district of Cali greatly informs their musical influences.
Updated July 21, 2023 at 6:03 PM ET

At this year's Latin Alternative Music Conference, thousands of people showed up to see Colombian rock star Juanes perform at Central Park's SummerStage – so much so that the show had to be shut down just two songs into his set.

Tomas Cookman, founder of the LAMC, says that turnout reflects the conference's biggest year yet. But it wasn't always like that.

The LAMC started 24 years ago when after crowding

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