I get it. You’re excited and/or angry about the $3,500 headset Apple might sell you next year if you’re in the right country. It’s worth getting excited about. But in terms of real-world, right-now impact, the surprise winner of the Worldwide Developers Conference 2023 keynote in early June was…wait for it…the Mac!
I would never have imagined it, but it’s true: Apple’s Mac announcements were huge news, despite being overshadowed by shiny future products and platforms that won’t let anyone do anything until 2024.
MACBOOK AIR +2
While I’m acting all contrarian, let me double down. The most announcement wasn’t the upgraded or the , the final piece of the Apple silicon puzzle. It was the humble .
