Aleph Beauty turns five in September and in that short window it’s disrupted the beauty industry in the best possible way by proving that you don’t have to compromise on product quality or performance by doing the right thing.
Founder Emma Peters was a sought-after make-up artist for nearly three decades before creating Aleph and Good magazine is proud to say it has been there for the journey.
Peters was working with as a make-up artist and when she started Belle & Sage, a beauty platform representing different ethical, vegan and organic brands. The problem and frustration Peters faced when trying to find brands for the platform was that a brand might be organic but it came in plastic packaging, or vegan but
