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Your ethical beauty guide for 2022

The beauty industry can be bamboozling at the best of times. It continuously churns out new lotions and potions with performance claims that can be mostly attributed to tests done in a Petri dish. Do they really work? And what about all the packaging?

Currently, a whooping 120 billion units of waste are produced every year by the beauty industry. That’s the bad news – but the good news is that there is a global shift afoot which has been led on many counts by New Zealand brands including Emma Lewisham, Aleph Beauty, Kester Black, Ethique and Linden Leaves (you can read their profiles on pages 32-37). It’s also heartening to see big brands like Clarins and Dermalogica taking steps to catch up.

Here’s a guide to help you make better choices for your skin and the environment.

Recycle and recycled

Not all plastic is equal or recyclable, so look for the number on the product. If there isn’t a number, that’s not a good sign. Plus, only 1

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