‘I wanted to bridge the gap between fashionable and practical’
In 2017, Helen Lofts, 35, left her city career in London to move back to her home county of Devon, where she founded sustainable water-wear brand Davy J. Helen lives in Plymouth with her husband and nine-month-old daughter.
THE IDEA
I grew up in south Devon and have always loved being in and around the water. The idea for Davy J happened in 2016, when I was frustrated with fashion swimsuits that looked good but weren’t practical for any kind of activity, like jumping off a boat or diving into the sea. My city career was based in
