As the pandemic-induced lockdowns upended the world, the concept of connection became top of mind, with people craving authentic human interaction more than ever before.
While the demand for virtual experiences provided a temporary reprieve, Uno Loco recognised that this hunger for genuine human-to-human connection would persist long after the initial post-lockdown boom had faded, and took this moment to reimagine how they could best be of service, looking at their agency’s purpose, realigning its brand experience strategy, and emerging armed
