With advertising budgets being squeezed left right and centre, journalism – a discipline that traditionally has relied on advertising to exist – is feeling the pressure to perform.
However, publishers are pinning their hopes of the continued growth of digital subscriptions, memberships and donations, which have been seeing some positive movement over the last few months.
According to the Journalism, Media, and Technology Trends and Predictions 2023 report released by Reuters and Oxford University, a survey of 303 media leaders in 53 countries, things are looking surprisingly upbeat, with 68 percent of respondents expecting some increase in paid content income.
However, this same paper reveals that publishers may be looking to focus more on retaining existing subscribers, rather than growing them.
Locally, in late April this year, Stuff announced it was launching new standalone digital news sites for The Post, The Press and the, along with fresh new branding.
