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    Skeptical about VR goggles? How Apple and Disney could create the future of entertainment

    by Brian Contreras, Los Angeles Times Jun 21, 2023 4 minutes
    BIZ-CPT-VR-DISNEY-APPLE-3-MCT.

    When Apple announced its long-awaited augmented reality headset, Vision Pro, earlier this month, part of the pitch was that these "Ready Player One"-esque goggles would change how we consume entertainment.

    With Walt Disney Co. Chief Executive Bob Iger on hand to show off visually immersive new features in entertainment and sports, it seemed like two of the best-known brands in the media world were placing their bets on augmented and virtual reality. Imagine seeing digital confetti rain down during a college football game, or watching "The Mandalorian" from the desert sands of Tatooine.

    Having content from Hollywood studios such as Disney has long been seen as a way to take the

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