I am often asked by friends and audiences, “How do you keep your palate bright?” The next curious question, “Can you really taste the difference in so many products that are virtually made and produced with the same process?” My favorite final question that appears almost on cue, “How do you not get drunk tasting so many products?” and then there is an expected chuckle after they ask.
Quite simply put, there is a difference between drinking and tasting. Just ask the experts. For decades the spirits industry has used experts to judge competitions, write whiskey reviews, and work with distilleries to help profile their products and gauge quality. Talk about a tongue lashing – with more than 150 spirit reviews for , five spirit competitions across the US (more than 400 tastings) and quality profiling and blending for companies (I’ve lost
