The wristwatch may be ubiquitous today, but it was not a common sight back in the early 20th century. Hans Wilsdorf precipitated a paradigm shift with Rolex by overcoming three fundamental challenges that wristwatches faced, and in so doing made them viable timekeeping instruments that replaced pocket watches as the timepiece of choice. His vision of producing the best wristwatches possible—and continually improving on them—is one that the brand maintains even today.
SETTING MILESTONES
The first challenge concerned precision and Rolex triumphed in 1914 with a wristwatch that was
