atin Vivy Yusof may be the queen of modest fashion, but that doesn’t mean she shies away from the public eye. Early on, she realised her passion for writing as a blogger, and by the time she graduated with a law degree from the London School of Economics in 2009, she had developed a sizeable following online. Then came the story that many of us are familiar with: how she and her then-boyfriend (now husband) Dato’ Fadza Anuar came up with the idea of starting an e-commerce platform for local fashion brands while stuck in traffic. FashionValet was born in 2010, when online shopping for clothes was still something of a novelty. It was a journey that took the young founders on an emotional rollercoaster ride that swung constantly between the highs and lows of entrepreneurship. From a business plan penned on a napkin, FashionValet grew into a multi-million-dollar
